Genre: Marketing & Sales
Paperback: 75 pages
Description: Understanding Audience, Vehicle, Message and Perspective to Optimize Your ROI with exclusive WebSideStory's StatMarket data.
Synopsis:
If you sell online then this report will pay for itself many times over. The importance of search engines to marketers like you is growing. In 2003 over $1.6 billion will be spent in paid search alone. The most obvious question on online retailers minds is: will that convert into sales? The answer will impact your bottom line directly.
In "What Converts Search Engine Traffic" we explain in detail how the top 15 search engines are converting and not only analyze the data but also include critical recommendations and resources for our readers. We based this report on more than 29 million search engine visits to dozens of e-commerce sites using WebSideStory's outsourced HitBox services. We also offer our readers a download of an MS Excel spreadsheet to calculate how an advertising budget should drive sales or how profit or sales targets drive an advertising budget.
In this report youll learn from experts on how to improve your visitor-to-sales ratio:
- Which search engines convert best and what that means to you
- Where to invest your search engine marketing budget for maximum ROI
- Learn three things you can do to prepare for the 2003 holiday season
- Learn how conversion works and how to improve your conversion rates
- Learn how to improve your Pay-per-click advertising campaigns
- Learn how to improve your landing pages for conversion
- Learn how to improve your optimize your keywords for conversion
- Learn 21 tips to reduce your shopping cart abandonment rate
- Learn how to improve your testing, in-site search engine and more!
Dont miss out. Order your copy of "What Converts Search Engine Traffic" from our fulfillment partners CafePress.
This is a must read report for online retailers!
Product Details:
· Paperback: 75 pages
· Binding: Wire-O
· Publisher: Future Now, Inc. (November 2003)
· Product Number: 8261783
